Comments for INSIGHTS ON MARKETING

Comment on Place Branding: How the legend of Las Vegas endures by Giampiero

Giampiero — Fri, 03 Oct 2014 17:35:21 +0000

Thank you Gregory for taking the time to read this article! I apologize for not having posted anything new in awhile as life has gotten quite busy, however I hope to start up again with new content in the coming months!

Comment on Place Branding: How the legend of Las Vegas endures by Gregory Smith

Gregory Smith — Fri, 03 Oct 2014 06:28:35 +0000

I love your blog

I have read this article and enjoyed it

Comment on Place Branding: How the legend of Las Vegas endures by maillot Ivanovic pas cher

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Comment on Place Branding: How the legend of Las Vegas endures by maillot bayern munich

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Comment on Place Branding: Toronto Who? by Giampiero

Giampiero — Fri, 08 Nov 2013 05:42:32 +0000

Hi Silvia, thanks for taking the time to read my blog! We are seeing first hand in Toronto how not all publicity is good publicity as the spectacle known as Rob Ford has done significant damage to the city’s image. While more people may be aware of the existence of this beautiful city, their first impressions (if they did not know about Toronto before) will be that it is a city that is being poorly run, a city that has a drug problem, and by extension probably has an issue with crime – All qualities that would deter potential visitors among people looking to move here. From a business perspective, companies may not want to set up shop in the city because of the politicians that they may have to deal with, and may be put off by the talent that is available in this city (who wants to hire from a pool of crack smokers). Just like the CEO of an organization, the mayor is the face of the city, and like it or not, his qualities serve as a representation to onlookers of what the city represents. As a result, the image that he is portraying to the world is what people will remember when they think of Toronto…especially when the image is as memorable as the one that his is showcasing.

Comment on Place Branding: Toronto Who? by Silvia

Silvia — Thu, 07 Nov 2013 16:18:16 +0000

Rob Ford on promoting Toronto’s brand: http://www.cbc.ca/news/canada/mayor-rob-ford-s-crack-use-weakens-toronto-s-brand-1.2417003

This also ties into your subsequent post – Is all publicity good publicity?

So Giampiero – what’s your opinion on the impact of Ford’s crack admission on Toronto’s brand? A flash in the pan to be forgotten tomorrow, a way to put us on the map, or a good way to tarnish our brand?

Comment on Not so fancy anymore: Why Luxury Brands Are Becoming More Accessible by Giampiero

Giampiero — Sat, 02 Nov 2013 16:45:57 +0000

Thank you Aaron for taking the time to comment on my blog! I would imagine that the redemption that the Hyatt Gold Passport system offers is an attempt to increase loyalty among the “mix and match” customers who tend to not spend extra on hotel accommodations but may be tempted to do so with a little incentivization.

Comment on Not so fancy anymore: Why Luxury Brands Are Becoming More Accessible by Aaron Davidson

Aaron Davidson — Fri, 01 Nov 2013 16:51:40 +0000

On the hotel side, luxury is becoming more available because of credit card offers. Redeem 2 nights anywhere in the world at any Hyatt etc. So you can get 2 nights in a Park Hyatt in Paris or Tokyo for “free” essentially.

Comment on Not so fancy anymore: Why Luxury Brands Are Becoming More Accessible by Giampiero

Giampiero — Fri, 25 Oct 2013 16:01:52 +0000

Thanks Ashley for taking the time to read my post! Much Appreciated!

Comment on Not so fancy anymore: Why Luxury Brands Are Becoming More Accessible by Ashley Konson

Ashley Konson — Thu, 24 Oct 2013 18:40:23 +0000

An interesting post. The use of brand architecture to support vertical extensions by these brands is an intelligent strategy. Thanks, Ashley