Comments on: Did Daft Punk ‘Get Lucky’? http://giampieroisabella.com/did-daft-punk-get-lucky/ by Giampiero Isabella Fri, 03 Oct 2014 17:35:21 +0000 hourly 1 https://wordpress.org/?v=4.0.38 By: INSIGHTS ON MARKETING » Who Are You? http://giampieroisabella.com/did-daft-punk-get-lucky/#comment-23 Thu, 26 Sep 2013 18:01:47 +0000 http://giampieroisabella.com/?p=70#comment-23 […] women who are also unhappy about being at said martini bar. Daft Punk for example, decided on an approach to execute what their brand represented that did not conform to the prevailing trends in marketing, but it worked because it was genuine and unique to their […]

]]> By: Giampiero http://giampieroisabella.com/did-daft-punk-get-lucky/#comment-7 Wed, 07 Aug 2013 20:19:34 +0000 http://giampieroisabella.com/?p=70#comment-7 Thank you Matt for taking the time to have a look at my post! I think authenticity is the most accurate way to describe it. Daft Punk have remained true to their core identity and have made sure to be consistent in the way they present themselves…making them truly authentic

]]> By: Matt http://giampieroisabella.com/did-daft-punk-get-lucky/#comment-3 Mon, 29 Jul 2013 21:18:04 +0000 http://giampieroisabella.com/?p=70#comment-3 If I had to sum up the Daft Punk phenomenon in one word, it would be this: Authentic.

That’s marketing that people respond to.

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