http://giampieroisabella.com/identity-crisis/ by Giampiero Isabella Fri, 03 Oct 2014 17:35:21 +0000 hourly 1 https://wordpress.org/?v=4.0.38 http://giampieroisabella.com/identity-crisis/#comment-9 Mon, 12 Aug 2013 16:15:42 +0000 http://giampieroisabella.com/?p=100#comment-9 Thank you rt284 for visiting my blog and taking the time to comment! I agree that McDonald’s has done a very good job over the years of having a clear brand identity with simple, easy to follow naming conventions and is quickly becoming a formidable opponent to Tim Hortons’. It will be interesting to see how the breakfast food services market evolves in the near future!

]]> http://giampieroisabella.com/identity-crisis/#comment-8 Wed, 07 Aug 2013 22:06:04 +0000 http://giampieroisabella.com/?p=100#comment-8 Not only does the new maple flatbread breakfast panini (that was a ‘mouthful’ to say) sound disgusting, I agree with your statement about the term of ‘panini’ (which I would associate with lunch) which will confuse their customers. In the commercial someone says ‘it has grill marks?!’ as if that is the only thing that classifies a breakfast sandwich as a panini. It’s no surprise they have a clear competition from McDonalds, probably because McD’s have capitalized on the concept of a clear brand identity, while Tim Hortons’ brand is now confusing! Their new menu items leave me wondering, “Is this fast food or not?”

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