Comments on: Not so fancy anymore: Why Luxury Brands Are Becoming More Accessible

By: Giampiero

Giampiero — Sat, 02 Nov 2013 16:45:57 +0000

Thank you Aaron for taking the time to comment on my blog! I would imagine that the redemption that the Hyatt Gold Passport system offers is an attempt to increase loyalty among the “mix and match” customers who tend to not spend extra on hotel accommodations but may be tempted to do so with a little incentivization.

By: Aaron Davidson

Aaron Davidson — Fri, 01 Nov 2013 16:51:40 +0000

On the hotel side, luxury is becoming more available because of credit card offers. Redeem 2 nights anywhere in the world at any Hyatt etc. So you can get 2 nights in a Park Hyatt in Paris or Tokyo for “free” essentially.

By: Giampiero

Giampiero — Fri, 25 Oct 2013 16:01:52 +0000

Thanks Ashley for taking the time to read my post! Much Appreciated!

By: Ashley Konson

Ashley Konson — Thu, 24 Oct 2013 18:40:23 +0000

An interesting post. The use of brand architecture to support vertical extensions by these brands is an intelligent strategy. Thanks, Ashley