Comments on: Place Branding: Toronto Who? http://giampieroisabella.com/place-branding-toronto-who/ by Giampiero Isabella Fri, 03 Oct 2014 17:35:21 +0000 hourly 1 https://wordpress.org/?v=4.0.38 By: Giampiero http://giampieroisabella.com/place-branding-toronto-who/#comment-38 Fri, 08 Nov 2013 05:42:32 +0000 http://giampieroisabella.com/?p=151#comment-38 Hi Silvia, thanks for taking the time to read my blog! We are seeing first hand in Toronto how not all publicity is good publicity as the spectacle known as Rob Ford has done significant damage to the city’s image. While more people may be aware of the existence of this beautiful city, their first impressions (if they did not know about Toronto before) will be that it is a city that is being poorly run, a city that has a drug problem, and by extension probably has an issue with crime – All qualities that would deter potential visitors among people looking to move here. From a business perspective, companies may not want to set up shop in the city because of the politicians that they may have to deal with, and may be put off by the talent that is available in this city (who wants to hire from a pool of crack smokers). Just like the CEO of an organization, the mayor is the face of the city, and like it or not, his qualities serve as a representation to onlookers of what the city represents. As a result, the image that he is portraying to the world is what people will remember when they think of Toronto…especially when the image is as memorable as the one that his is showcasing.

]]> By: Silvia http://giampieroisabella.com/place-branding-toronto-who/#comment-37 Thu, 07 Nov 2013 16:18:16 +0000 http://giampieroisabella.com/?p=151#comment-37 Rob Ford on promoting Toronto’s brand: http://www.cbc.ca/news/canada/mayor-rob-ford-s-crack-use-weakens-toronto-s-brand-1.2417003

This also ties into your subsequent post – Is all publicity good publicity?

So Giampiero – what’s your opinion on the impact of Ford’s crack admission on Toronto’s brand? A flash in the pan to be forgotten tomorrow, a way to put us on the map, or a good way to tarnish our brand?

]]> By: Giampiero http://giampieroisabella.com/place-branding-toronto-who/#comment-21 Fri, 20 Sep 2013 14:05:01 +0000 http://giampieroisabella.com/?p=151#comment-21 Hey Matt,

Thanks for the support and awesome job on the article!

]]> By: Matt http://giampieroisabella.com/place-branding-toronto-who/#comment-17 Thu, 19 Sep 2013 22:29:21 +0000 http://giampieroisabella.com/?p=151#comment-17 So, I started writing a reply, then it got really long, so I just made a blog post out of it. You can find it here: http://expatro.blogspot.ro/2013/09/why-is-toronto-such-poor-tourist.html
– don’t worry, I didn’t forget to add a link ;)

]]> By: Giampiero http://giampieroisabella.com/place-branding-toronto-who/#comment-12 Fri, 06 Sep 2013 04:01:46 +0000 http://giampieroisabella.com/?p=151#comment-12 Thanks Mirvise for reading! If I am mayor, at the very least people will know how well we eat!

]]> By: Mirv http://giampieroisabella.com/place-branding-toronto-who/#comment-11 Fri, 06 Sep 2013 02:10:10 +0000 http://giampieroisabella.com/?p=151#comment-11 Giampiero for Mayor!

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