The wheels in my head are always turning and I am constantly looking for new ways to share my ideas and thoughts with others in order to gain further insight or perhaps even provide inspiration. Starting a blog seems like the best way to do this on a large scale and encourage larger discussions with all of you!

As you can see from my bio, my background is focused on Marketing and Strategy, and that is where I will primarily be writing about, however I may sneak in a few non-related rants now and again. More specifically, I enjoy examining the interaction between the buyer and seller of goods and services and how this differs depending on the type of vendor, consumer, and cultural influences impacting the two. By no means will this site be confined solely to business interactions as I believe that businesses can learn a lot about social interactions between a buyer and a seller (i.e a guy asking a girl out on a date), and vice versa.

This blog definitely is not intended to be a lecture, and so I encourage you to comment and post whether you agree, disagree, possible alternative viewpoints and so forth. My goal is to have a forum where we can exchange ideas and learn from one another.

So, welcome to my blog and I hope to hear from you!





  • July 29, 2013 - 8:58 PM | Permalink

    Hello Giampiero,

    Congratulations on starting your blog. :) I look forward to reading it ron a regular basis. It was a pleasure to have you take my MBA Brand Management class at the Schulich School of Business given your excellent work and exemplary scholarship during the semester.


    Ashley Konson

  • Mirvise
    July 30, 2013 - 1:31 PM | Permalink

    Hey Giampiero,

    Great initiative! Looking forward to hearing your insights and comments on marketing, strategy, and beyond! Having said that, I better not see any AC Milan bias in your blog.

    Good luck and keep writing!

  • August 7, 2013 - 4:16 PM | Permalink

    Thank you Ashley for the support! Much appreciated!

  • Giampiero
    August 7, 2013 - 4:17 PM | Permalink

    Mirvise, I will try to avoid the AC Milan bias, but I cannot promise anything!

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